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10 types of content every financial professional should share in social networks

social-networksMany financial professionals have social networking accounts set up on LinkedIn and some also have accounts on Twitter, Facebook and even Google+. But very few of these professionals are using their online profiles to do the most important thing you can do in your network: add value.

One of the best ways to add value to your social network is by finding and sharing great content.

See also: 6 reasons why your business needs to curate content and 17 practical tips for doing it

In this post, I will identify ten content topics and themes around which you can build a content marketing strategy that will attract people to you because these are topics that people want to know about.

Regardless of the type of business you are in, certain content themes take on an almost universal appeal to other professionals who may be prospects, clients or peers of yours.

The goal of content sharing is to add value to your network. It is instructive to note that the value you add to your network need not be limited to the subject matter expertise that you offer as a professional. In other words, guiding people to information that helps them, regardless of the topic, is rewarded with engagement.

1. Everyone has a personal financial life

It’s virtually a universal trait of anyone you will ever do business with. Most people in your network have a home mortgage, some sort of retirement plan and enjoy learning of ways to make their money go further. Sharing content that speaks to these needs will attract people to your practice.

Here are some sample themes and shareable posts:

Did you know Warren Buffett has a TV show for kids?

2. Financial literacy and education of young people

Everyone has young people in their lives – whether they are children, grandchildren, nieces and nephews, etc. And we all want our children to acquire financial skills and literacy. The best part it of this topic is that “young” is a relative term.

Here are some sample themes and shareable posts:

3. Women investors

Long overlooked by financial services firms, women investors are now being targeted as the future of the industry. As women gain economic clout, they are moving into more dominant financial roles. If you want to attract financially astute women to your practice, you need to pay attention to the unique needs and interests of women.

Here are some sample themes in this area:


4. Investor psychology

When it comes to investing, we are often our own worst enemies. Blind to our own motivations and psychological needs, we can make decisions that are irrational and have negative impacts on our long-term goals. Helping people understand their own motivations is a powerful way to attract thoughtful investors.

Here are some quality pieces in this area:

5. Happiness and quality of life

Most investors aren’t doing it for the money. They’re doing it because of what they believe the money and accumulated wealth will buy them – happiness, quality of life, choices. Insights into quality of life and what makes us happy is a fabulous way to attract people in the online world.

Here are some sample themes in this area:


6. Entertain and amuse

Social media is about being social, engaging and entertaining. Everybody needs to smile now and again, so why not help them? The internet is full of amusing content, but beware: what’s amusing or entertaining is always a matter of taste so you need to be careful not to offend. As always, avoid politics and religion.

My recommendation is to stick to the high road and look for intelligent and entertaining content. Here are some examples I find amusing:


7. Motivational quotations

“People don’t buy what you do, they buy why you do it.”

I frequently quote Simon Sinek’s famous mantra because it speaks to the power of personal brand in business. People care about what motivates you because this connects them to you in a more intimate way. Sharing individual quotations or collections along a theme can be a great way to engage your audience. But be careful not to overdo it.

Here are some great examples that I’ve had success with:



8. Productivity habits and skills

Another universal topic for working professionals is personal productivity. Anyone gainfully employed is constantly struggling to do more with less, to be more efficient, more effective and less stressed. There is a wealth of online resources dedicated to helping people be better at what they do and helping people find the best of this content aligns your brand with productivity and excellence.

Here are some topics I’ve found particularly useful:

9. Professional networking

Every business professional needs to network and smart ones focus their time and energy on being as good as they can at it. Helping people to be better networkers is one of the best social networking content strategies out there.

Here are some samples:

10. Health

Everyone wants to be healthier. So, help them by sharing stuff like this:

So, got any GREAT content you want to share with me. Love to hear your ideas.

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  1. 7 essential LinkedIn skills every business professional needs - - September 21, 2015

    […] First, find a great article you want to share. LinkedIn offers some great suggestions on LinkedIn Pulse, a news media service built into LinkedIn. You can also find great articles all over the Internet. [See 10 types of content every financial professional should share in social networks.] […]

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