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7 pieces of must-read, killer content for the social professional

In my day to day curation of content for my Twitter feed and my clients, I come across some real gems.

Here are 7 of the most insightful and helpful pieces of content I’ve found over the past few months.

Why content marketing is the new SEO

Neil Patel is “kind of a big thing” and consistently one of the smartest guys on content marketing strategy. In this piece, Patel asks why you’d want to play SEO games with algorithms when you can just focus on producing great content and win.

The hidden costs of cheap SEO and social media labor

You don’t know what you don’t know. Jordan Kasteler outlines how low cost service providers can cut corners in ways you’re not even aware of – with potentially dire consequences for your online reputation. Invest in someone you trust to help you with your SEO and social and your ROI will be handsome.

Air Force Blog Assessment

Social media workflow, process and triage 

Jeremiah Owyang has compiled a wonderful summary of the benefits of having a social media workflow defined in your organization. The post also features several notable and instructive example flow charts. Brilliant post!

Understanding the new ROI of marketing

Susan Gunelius outlines the growing value of attention, influence and engagement in calculating return on investment from your marketing activities. If you’re ignoring these aspects of social media, you’re leaving money on the table.

You are the victim of your own beliefs

If you’re a professional, sales or otherwise, and you find yourself blaming external factors for your performance, you are indeed a victim: of your own belief system. You can’t control externalities – only how you respond to them. Thanks, Anthony Iannarino.

The social business activity cycle

Socialware has produced a great video on how to work your social networks, applicable to ALL professionals no matter whether you’re a financial advisor, lawyer, consultant or other business professional. The best 7 minutes of learning you will get this week, perhaps even this month!

Here, I’ll make it easy for you. Just click play.

Social Business Activity Cycle from Socialware on Vimeo.

And finally…

The simple guide to business blogging

Business blogging is a key part of any online engagement and influence building strategy and it’s relatively easy to set one up. Keep it humming with great content is another story completely. This interactive flow chart will be helpful whether you’re thinking about blogging or up to your elbows in it.

What have you found out there that is so great you want to shout from the rooftops? Please share.

 

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  • http://www.keysplashcreative.com Susan Gunelius

    There are some great articles by amazing experts in this list. Thank you for including my article about the new social media ROI!

  • Jay Palter

    Of course, Susan. It influenced my own views of social ROI, so thank you.

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