Social media is disrupting the publishing business for good reason. Now, everyone can be a publisher.
Content is the coin of the realm in social media. Every business needs to be involved in both curation and creation as part of its day to day business. It’s not enough to design a brochure website, to advertise in mass and niche media, and to rely ONLY on word of mouth. If you want to establish and maintain your subject matter credibility you need to write and talk about it – and share others’ creations that you find most informative.
Social media means every business is in publishing. So, what do the publishers do?