In the wake of last week’s dismissal of executive editor Jill Abramson, someone at the New York Times decided to leak a remarkable internal digital strategy document. The leaked document gives us an important glimpse behind the scenes of a storied media brand that is struggling to respond to the disruption of its market, its […]
I first became aware of Tash Elwyn early in 2014. He’s the president of the ...
LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and ...
Blogging in the financial service space is coming of age and has been the focus ...
If you want to really leverage social networks for your business, you need to stop only marketing as corporate brands and focus on building and supporting the online influencers, personal brands and thought leaders within your organization. That’s the message of Chris Boudreaux and Susan Emerick in their book The Most Powerful Brand on Earth. […]
Whether you’re new to social networks or already deeply engaged, you know it’s a constant struggle to filter out the noise and find the signal. Learning how to boost your own signal to noise ratio is a key to standing out and adding value to your social networks. Signal and noise is an appropriate metaphor […]
If you want to build your reputation and brand in social networks, there are two questions you need to answer: 1. Who are the influencers you should be paying attention to? And… 2. How should you be interacting with these influencers in order to build your stature? A new generation of social intelligence tools is […]