LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and free) can publish articles on LinkedIn. Empowering users to publish their content on the LinkedIn site is part of a broad strategy to position the business networking site at the centre of news and information distribution. LinkedIn’s Pulse news service […]
You don’t need to convince business owners, executives or professionals about the importance of their ...
Practice professionals have relationship-based businesses that lend themselves to internal growth strategies. Internal business development ...
I first became aware of Tash Elwyn early in 2014. He’s the president of the ...
Blogging in the financial service space is coming of age and has been the focus of some considerable attention lately. One of the foremost thought leaders in blogging for financial professionals, Stephanie Sammons of Wired Advisor, wrote a great post focusing in on THE reason that blogs and bloggers fail in her experience. The answer? […]
In the wake of last week’s dismissal of executive editor Jill Abramson, someone at the New York Times decided to leak a remarkable internal digital strategy document. The leaked document gives us an important glimpse behind the scenes of a storied media brand that is struggling to respond to the disruption of its market, its […]
If you want to really leverage social networks for your business, you need to stop only marketing as corporate brands and focus on building and supporting the online influencers, personal brands and thought leaders within your organization. That’s the message of Chris Boudreaux and Susan Emerick in their book The Most Powerful Brand on Earth. […]