If you want to really leverage social networks for your business, you need to stop only marketing as corporate brands and focus on building and supporting the online influencers, personal brands and thought leaders within your organization. That’s the message of Chris Boudreaux and Susan Emerick in their book The Most Powerful Brand on Earth. [...]
LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and ...
Blogging in the financial service space is coming of age and has been the focus ...
In the wake of last week’s dismissal of executive editor Jill Abramson, someone at the ...
Whether you’re new to social networks or already deeply engaged, you know it’s a constant struggle to filter out the noise and find the signal. Learning how to boost your own signal to noise ratio is a key to standing out and adding value to your social networks. Signal and noise is an appropriate metaphor [...]
If you want to build your reputation and brand in social networks, there are two questions you need to answer: 1. Who are the influencers you should be paying attention to? And… 2. How should you be interacting with these influencers in order to build your stature? A new generation of social intelligence tools is [...]
Emerging social business intelligence tools are making it easier than ever before to identify and target online influencers in any market space. I have been working with one such tool, Little Bird, over the past several weeks to shed some light on the key online influencers in the financial services space. In this article, I [...]