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66% of advisors gained clients from social media

The number of financial advisors who are gaining new clients through social media is growing, according to a new survey by Putnam. Sixty-six percent of advisors reported they gained clients from social media, as compared to 49 percent reporting client gains last year. And the average asset gain from social media was $5.5 million. Just imagine what […]

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“Most SEO is bullshit”

In our opinion, most search engine optimization (SEO) is bullshit. There are 3,000 computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. This is what’s called SMO: social-media optimization.
Guy Kawasaki and Peg Fitzpatrick

In a killer article on the art of aggressive content sharing, curation master Guy Kawasaki along with his trusty lieutenant Peg Fitzpatrick make a compelling case for bold, generous and frequent sharing of content in social networks. Well worth the read.

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8 ways to grow your professional business without prospecting

Practice professionals have relationship-based businesses that lend themselves to internal growth strategies. Internal business development strategies focus on retaining clients and building deeper knowledge and engagement, cultivating referrals, and broadening services. Yet, many practice professionals focus more on sales and marketing to acquire new prospects than they do on developing business opportunities with the clients […]

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