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Online influencers are not born, they evolve according to these 7 steps

If you want to really leverage social networks for your business, you need to stop only marketing as corporate brands and focus on building and supporting the online influencers, personal brands and thought leaders within your organization. That’s the message of Chris Boudreaux and Susan Emerick in their book The Most Powerful Brand on Earth. [...]

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What is a peer-validated community of interest and why would you want to build your stature within one?

If you want to build your reputation and brand in social networks, there are two questions you need to answer: 1. Who are the influencers you should be paying attention to? And… 2. How should you be interacting with these influencers in order to build your stature? A new generation of social intelligence tools is [...]

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