The number of financial advisors who are gaining new clients through social media is growing, according to a new survey by Putnam. Sixty-six percent of advisors reported they gained clients from social media, as compared to 49 percent reporting client gains last year. And the average asset gain from social media was $5.5 million. Just imagine what […]
Each year, Chris Brogan eschews new year’s resolutions and instead picks three words at the ...
The question of return on investment (ROI) naturally comes up anytime someone is suggesting you ...
Like it or not, we’re all in sales now. Whether you’re a full-time sales person ...
In our opinion, most search engine optimization (SEO) is bullshit. There are 3,000 computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. This is what’s called SMO: social-media optimization.Guy Kawasaki and Peg Fitzpatrick
In a killer article on the art of aggressive content sharing, curation master Guy Kawasaki along with his trusty lieutenant Peg Fitzpatrick make a compelling case for bold, generous and frequent sharing of content in social networks. Well worth the read.
You don’t need to convince business owners, executives or professionals about the importance of their business networks. They get it. Who you know often trumps what you know in terms of creating real business opportunities and advantages. Yet, many of these same professionals often overlook online social networking and fail to take advantage of the […]
Practice professionals have relationship-based businesses that lend themselves to internal growth strategies. Internal business development strategies focus on retaining clients and building deeper knowledge and engagement, cultivating referrals, and broadening services. Yet, many practice professionals focus more on sales and marketing to acquire new prospects than they do on developing business opportunities with the clients […]