I first met Nicholas Miazek on Twitter. After I followed him, he sent me a personalized direct message to say hello and thank me for following his Twitter feed. It was a nice touch. “There’s a social aspect to social media that people discount,” he says to me in a recent telephone conversation. Nicholas is [...]
How to get your professional practice or small business into social
Effective social media engagement is becoming table stakes for many businesses, even more so for ...
The psychology of commerce is increasingly social
As consumers, we make buying decisions every day for large and small items. Whether we are considering where to go for dinner or what movie to buy, or we’re making a large consumer electronics purchase, we all have a process for making those decisions. When I read Brian Solis’s post – The 6 Pillars Of Social [...]
Focus on your ideal clients
Maria Marsala has made a great case for financial advisors focusing their business efforts on their “ideal” clients. The definition of the ideal client is going to be different for everyone, but the results are going to be similar. This is because when client and advisor are in sync and fully engaged, everything works better. [...]
9 ways social media changes everything for professionals
Everything you thought you knew about the media, public relations, and marketing your business is changing. Social media and online social networks have catalyzed disruptions in many businesses. Most of us are familiar with what digital music sharing did to a music business built on CD sales. Some of us remember the good old days [...]
Go ahead, pick my brain
Adrienne Graham has written an excellent and thought-provoking article on the importance of getting paid for your knowledge and value – especially when you are a consultant. This article (see No You Can’t Pick My Brain. It Costs Too Much) is full of practical, right-thinking advice and I find it hard to disagree with much of it. [...]
How to get people to do their best work
What motivates us to do our best work is the holy grail of the new economy. “Pay people enough to take the issue of money off the table.” Then motivate them by offering opportunities for: Autonomy – work independently; Mastery – learn new skills and improve themselves; Purpose – be tied to a higher mission, [...]
Hey HR, social isn’t only about PR and marketing
Job seekers are going social. Which means HR needs to get social too. Companies need to think about social media in an integrated way. Social media doesn’t just present your firm to potential customers as a good place to buy, but it also presents your firm to prospective employees as a great place to work. [...]
